The arts... Nothing I enjoy looking at. The concept; Nothing new. Look up Blacksad, I cant judge untill read. But I'll bet you it does this so much better. Blacksai, wich makes social commentary and some pretty scary rendtion of the era it potrayed, do not try to cater to "furries" but instead makes a respectable work of art and comic that just happens to have anthromorphic characters. I feel your friends first problem is that he Markets it as Anthromorphic" comic.