Well. When crafting stories you should always have a few things in mind. The people that are affected (not the players, but the people of your world), Is there a struggle of some sort? Is your world vibrant? Desolate? Alive? etc etc. You need to make people understand that there are things afoot, that there is some reason for them to be involved. As for what this is? Its different for everyone. People will be attracted to different kind of stories after all. That is just how it goes.