The Sword Art Online craze seems to have caught the attention of a lot of roleplayers lately, though it doesn't seem many of their roleplays have become... successful, I suppose.
Tell me, what sets this apart from other RPs? What makes it different, perhaps even 'better' in a sense?
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My suggestion would be to put more emphasis on goals (personal and quest-related) and progression rather than lucky finds for chests with loot and... 'XP'.