Meanwhile in "The Tree Sap" (The Name of Travis's Bar)

Travis began to stir and wake, not from any sun entering his backroom (Not a window to be found within the small, dense smelly room he called home) but by several drops of water that dropped upon his face from the leaky pipes of his bar. He had no idea what the liquid was, all he knew was this leak was the perfect alarm clock to wake him before his competitors. (Especially his biggest, which just so happened to be right across from his bar.)

"Ugh." Travis muttered to himself, "What day is it?". 

Suddenly a ray of light comes in to his room through a hole in his roof, making a flower sprout from a patch of dirt in his floor. One of the pet rats (Which he has named Bob) decides to chew it up as his breakfast.

"Ah yes. It's the First of Spring. And you know what that means Bob." Travis tells the filthy rat, the rat just squeaks.

"Of course! The annual drinking competition!" Travis happily declares as he gets on his "Nice Travis" clothes. "The one time where all these idiots gather around and drink till all but one passes out! A perfect opportunity to get the name of "THE TREE SAP!" into the minds of everyone in this town."

He heads out toward his stock and begins rolling some barrels to the center of town. (A simple walk for him, thanks to his prime location of his business) Since there were not very many people around, he did a rare act and let Bob outside so he could use him as a marker and set up the tables, chairs, and alcohol barrels for the drinking competition. 

"And" Travis thought to himself "When these people starting fainting, the hero known as Travis Rollins will accompany the drunken ones back to their home, send them to bed. And steal their fortunes right under their noses! This will be a cinch, if this works, I may be able to retire before Winter."

Travis chuckles to himself and he continues to set up shop. "Best of all, no one to steal my spotlight as head barkeep in this town." Travis happily muttered to himself.