Anything can be taken to extremes, like the people that break their budgets on Christmas and are scrambling to pay their rent by getting loans to cover their bills. Christmas is the time to give but not if it means going broke. Same with Valentines, it's a time to show your SO you love them and you appreciate them. Doesn't mean it's the only day you do this but it's just a reminder, as soba said, to slow down and remember them. I would take a poem or song over a pair of diamond earrings anyday.