A contest would first need a sufficient amount of entrants, granted... (I'd also say that not being in the majority doesn't necessarily invalidate your opinion.) But ah well, such a long discussion over my choice of words which was originally just a paraphrase of The Grey Warden's comment on the old logo. Most art-related things are subjective. A few are not. - "The particular light orange (peach?) color used in the new logo can be found nowhere else on the site" is purely objective - you can check with your art program of choice and confirm that this is an accurate statement. The text and other such elements are quite a few values off. (Whether the distinct off-tone is an issue or not is another, much more subjective matter. I personally typically tend to be annoyed when one random element decides to be just enough different to be easily noticeably off, but not being different enough to be completely its own thing. I also prefer names in logos being capitalized - this is also a possibly subjective aspect.) - "The notepad-symbol is very similar to the icons used by several text editing programs and pads" is a mostly objective statement. You can compare similarities in a mostly objective manner. (Rectangle representing paper or some other surface? Check. "Right-handed" pencil pointing at said rectangle? Check.) - "It is generic and doesn't stand out enough to be memorable." is somewhere between objective and subjective. It's not like you can confirm the latter half without sitting people down and going through memory tests with them. - "I still like even simply the old logo much better" is purely subjective. None of the above is an insult.