So, just for those who didn't understood Eris' reasoning, I'll make it clear with a simple analogy.

Le Soleil = Apple;

Other stands = Rest of the smartphone market.

Since I know for sure that [s][@TheWindel][/s] there's some people who can't get an idea how free market economy is supposed to work. [@Lucius Cypher] Asahi actually shoot his own foot, instead of sabotaging the Soleil.