As for me... I used to be pretty competitive. Brought out a side of me a didn't really care for. Nowadays, I don't really care how it ends up, as long as I tell a good story while doing it. Frankly my wins vs. Losses matter very little to me, but I still enjoy a good bout. I'm satisfied losing every fight as long as I walk away leaving an impression of a great story teller. Why do I fight then? Well, some of the best writing and stories I've told had been in the midst of battle. My most memorable have been in all out war. Something about the fight that just shows a characters true nature. And flaws just emphasize that even more. Imo, they magnify their strengths.