We are at the point that anyone to the political right of the Establishment Republicans are called "Alt-Right", [@Dynamo Frokane]. That is certainly a coordinated effort on many levels to brand everyone who is opposition "the worst" - as with the infamous "basket of deplorables". It goes deeper to include intentionally labeling them as a form of dehumanizing, delegitimizing propaganda of which the following is one of the most notable examples revealed to us via the Wikileaks emails:

[quote=John Podesta][img]https://pbs.twimg.com/media/CwMC-zsUIAA_4eW.jpg:large[/img][/quote]
Their tactic is to make out anyone who is their enemy to be a Nazi, as we have seen them do time and time again. "Trump is literally Hitler." and "Punch Nazis." are not coincidence, neither is this intangible spectre of "fascism" that keeps being thrown around. People call it conspiracy when you say this is no accident - making everyone out to be the Alt-Right - but when they legitimately say, "Compare your opponent to Adolf Hitler." there is no real question here. These are overt tactics to stir mass hysteria and create the "tribalization" of factions.

This specific norming process sees you to where we are today.