It's the age-old problem of scientists, when speaking to the public do you use terms familiar to those in your field, or do you use terms familiar to those in your audience?
If you use terms familiar to those in your field, you confuse the audience.
If you use terms familiar to those in your audience, you amuse your colleagues.
Which is why it's so hard for a proponent of evolution/global warming to explain to the public what's going on, people don't understand the dialect of science (not just the terminology, but lingo, words that have familiar meanings in common language but are used in very different ways in science).