Dear (Mahz, I guess),

When you update the server, I suggest changing something with the user interface. Something simple, like the color scheme or layout (I have no idea what's simple), just to have a visual indication that the Guild has been updated and is better now. I know, I know, you'll post something at the top of the site. But working in a service industry has taught me that people never read signs. Like, ever.

Of course this isn't necessary, and I'd hope people could figure out that the Guild got updated on their own, but I think it might help our retention rate a bit.

Perhaps you could stick a shiney little box on top of the guild that appears not only on the front page, but on all other pages as well? Keep it around a week or three, then remove it?

With such, some more will notice it.