The pic is the LAST thing I look for.
I don't want a picture to disrupt the character idea I have in my head. Sure I may go back and edit a few minor details to reflect the picture I eventually use, but this is rare.
I usually start with a name and let things guide me from there. The name, to men, opens the proverbial world. Origin of the name, and what it means, then helps me define their characteristics. I may spend hours alone searching for a name. Some names come easier to me -- like one of my favorite characters, his name is Kennedy. He was almost a copy of the wrestler known as Mr. Kennedy, AKA Mr. Anderson. But other names, like Ode (a half-orc barbarian), I spent serious time looking into.
Once the character is built, it is only then that I find my picture.