Spooky Hat was, honestly, very psyched about The Gamer. But without any overall objective, what was he to do? He had played games before- he was a social outcast, after all. Most of the time they start with a cohesive plot line, but sometimes you have to piddle around for a while before getting to the main quest. Presumably he had been in the "piddle around" stage since he was given The Gamer, and so he knew to wait patiently until something happened.
Something was "Others like me."
Of course, Spooky knew that he worked in the most populous area in the city, and as such should keep a watchful eye out for people with the <The Gamer> tag. Every few seconds at work he would look up, check his surroundings, become disappointed, and look back down. He did this until he was finally surprised by a name with <The Gamer>. He rushed to the front of Septembers to greet the Gamer.