I feel like it would begin, when we all sign up for this great new MMO, that's supposed to be really life-like, and, being regular users, we don't really read the Terms of Service and all, and it turns out we have the game downloaded into our life. And because it's so underground, we're the only ones who download it before the govt. shuts it down.
So, it could be all like:
Tuesday evening:
Timothy, signs up and begins download for a brand new MMORPG, that's supposed to be very true to life, before anyone else (what did you expect, he's gotta keep up on all his MMORPGs). He begins to fantasize about how cool it is, and he begins making up a world about the RPG. Sometime in his fantasy, it finishes, so he begins installation. All the daydreaming (somehow) got him tired, but he's still hyped. Right before bed, though, he gets a call (it finished installing by then, so it begins) and it's his boss calling him, that he has to come to a new location in some other city to setup all the computers while they hire another IT guy. He gets the thing in quest notifications, and thinks he's getting delirious, and goes to bed. Long story short, leaves Wednesday morning he leaves, comes back Friday noon w/ however many XP earned and by then everyone has it (but not necessarily learned their in the game).
We don't necessarily have to realize that it came from there, because it got "deleted" from our computers.