Why were Twilight and Fifty Shades popular? Why are sports popular? Why are Call of Duty and Skyrim popular?
Stupid people don't like smart media, because smart media make them feel stupid when they don't understand what's going on in the plot or how to do [insert high-skill task here] in a videogame.
So the most popular media are stupid as fuck because more people are able to comprehend it and get enjoyment out of it. The DC universe is what happens when The Dark Knight is critically praised and makes a lot of money, but not "enough" money. They wanted a larger audience, they want more paying moviegoers. And you expand your audience by filling fewer niches and by alienating fewer people. You try to appeal to everyone simultaneously instead of catering to "hardcore" fans or to film buffs, and the result, at least in the eyes of people who care a lot about film, is generally a mediocre mess with bad pacing (action scenes shoehorned in to entertain dumb people, and in the case of superhero movies to also sell toys), and too thin a plot, etc.
What's the appeal of dancing, nightclubs, and the party life in general?
Stupid people don't like smart media, because smart media make them feel stupid when they don't understand what's going on in the plot or how to do [insert high-skill task here] in a videogame.
So the most popular media are stupid as fuck because more people are able to comprehend it and get enjoyment out of it. The DC universe is what happens when The Dark Knight is critically praised and makes a lot of money, but not "enough" money. They wanted a larger audience, they want more paying moviegoers. And you expand your audience by filling fewer niches and by alienating fewer people. You try to appeal to everyone simultaneously instead of catering to "hardcore" fans or to film buffs, and the result, at least in the eyes of people who care a lot about film, is generally a mediocre mess with bad pacing (action scenes shoehorned in to entertain dumb people, and in the case of superhero movies to also sell toys), and too thin a plot, etc.
What's the appeal of dancing, nightclubs, and the party life in general?