@Dynamo Frokane, the diagram that
@Andreyich put forward by and large is mostly accurate. The special areas I intend to speak on about this is that the "Far Right", by its nature, is not socialist. It is almost exclusively a fascist and nationalist movement that does not readily advocate socialist doctrine; those really would vary by individual.
Those are the real "Alt-Right", along with the Identitarian and Ethno-Nationalist wings. Part of the reason you see these sects called "Right Wing" and the Alt-Right is because of their heavily militant and authoritarian leanings, two identities strongly affiliated with the Right in the United States' politics. They are the origin of the "skinhead gun-toting Southern white supremacist" stereotype as well and are the "Nazis" people think of.
As always,
some of these people are national socialists, but most are nationalists and fascists over all else. Many are even opposed to the Liberty axis, as one can imagine based on their often racial politics. As far as a fair number of them are concerned, people other than whites are not really people; second class beings at best. That said, few actually advocate or believe in what is "Leftist" philosophy such as communism or socialism for the same reason all those varying fringe groups are at one another's throats.
On the other end of the spectrum, you have "Republicans in Name Only". These vary from those who are effectively Democrats in Republican seats, having barely Right ideals and values, and more concerned with politics and votes. They really stand for nothing and only use the Republican name as leverage to gain votes; a recent example would be former presidential candidate John McCain who has abandoned his party's values to go on a personal vendetta against the President of the United States. He has some Republican qualities, but has shown he is mostly in it for the system and is willing to work with opposition to spite those he views as enemies. The "RINO" is generally considered to be a turncoat or mostly a gutless figure - Paul Ryan is usually accused of this.
Consider the Republican in Name Only the very center, right only of the Democrat in Name Only which is comparatively far more rare; the Democratic party
knows what it wants to be, just is uncertain how to do it. By comparison, the Republican party knows nothing of what it wants to be currently, but is certain of how it will do things (such as having made Donald Trump the candidate, not out of desire for it mind you).
From here the media spins its tale. You can note this because you witness how they go through cycles of love and hate with the Right. One day our examples of Paul Ryan and John McCain are heroes for "standing up to a bully president" and the next they are railing against them for something such as healthcare in the former's or warhawk behavior in the latter's. This is why they view everyone else further to the right the "Alt-Right". Traditionally, anyone to the right of a Republican was just a Libertarian or "Right Wing'er" or some other minority; this ends roughly after the George W. Bush period and the rise of the strong Democrat party with Barrack Obama.
The first inklings of this transition socially that we really witnessed was how anyone that was not a tame Republican was being portrayed more and more by the media and how it was socially acceptable to harp on them because "Bush was stupid and ruined everything." They became a running joke and the whipping boy. Most Republicans were beat down not only politically by a far more relevant, appealing and charismatic foe, it was that it all had public support. This became even more evident when a turning point in what would become the "Alt-Right" happened with the Tea Party faction.
The media ran with the idea and ridiculed them as well, told them how they weren't being unfairly treated or their interests poorly represented and that no one was spying on them - all of which was untrue as we later learned with the IRS scandal. Either way, it ousted the traditional Republicans of the two Bush eras out and on a downfall to come. In many regards, the Obama administration's years of allowing marginalization of their political and social opponents drove them further and further right; a large number of Americans that would be the "Silent Majority" just looked on.
Many of them no less had voted for Barrack Obama, believing in the "Hope and Change" slogan that was so effective against the traditional Republican babbling. Most thought the world would be on the up and up for them, especially in the now infamous swing states. This became all the more clear with the 2016 election where the Democrats were being
swept in popularity in these areas, culminating in a massive electoral defeat (and a popular vote one as well as we are learning from the voter fraud investigations).
In essence, as I said before, they changed the standard they were measuring with, not where people really stood. People wanted a direct, uncompromising, and even memeable president, as strange as that sounds. They did not want anymore Romneys, Bushes, McCains or the like; they wanted an outsider, to which Donald Trump was the answer. The man had repeatedly posed himself to run as an independent, but there would be no way to win.
When you take conservative values and fuse them with the qualities of many independent candidates and platforms, a large number of disenfranchised Americans, give them a former administration like that of Obama's and run them against Hillary Clinton, you end up with Trump and the "Alt-Right", not the
Alt-Right.