MMO's give you a goal to play toward and just boring enough to force you to make friends. That's my final say.
Because that is the one and only thing you can NOT get from any other genre. And that's just that.
Not to stir the pot. But what you described is literally every single F2P mobile and Facebook browser game. And those aren't MMO's (usually).
Also, that's almost every modern online cooperative and multiplayer game too. Battle Royales, the newest example of how incorrect that is. Since most of those have chats and "a shared goal with other people playing the game". So better luck next time.
But I get it, you don't like WOW. We can hate it together.
On a separate note, a question for everyone who makes FF14 their addiction. Just how much "I'm a final fantasy fan, I know the lore, I played the games" are you on a scale of one to ten?
Because with my very cursory glance, having played a single game in the series, I wonder if that's impeding my enjoyment of the story/experience. (Which if it does, I only have myself to blame. Though it make more sense to why it's so popular still, besides the fact that its had so long in development that it has an absurd amount of content.) In the same vein, of how that alone is why that Elder Scrolls Online is still around.
Since my favorite MMO's are combat or exploration focused. Older Guild Wars 2. Firefall. Atlantica Online. Even things like Blade & Soul or Tera in those specific places. Etc Etc. But FF14's biggest pluses that I've been told, are its story. And the end game content/dungeons. (The latter, which I honestly rarely do in most MMORPG's.)
I mean FF14's fighting is fine and all. But the click/cooldown combat isn't exactly my favorite. And really, the exploration feels kind of purposely obtuse and held back for newer players. (It's perfectly fine at my current level mind, but it still could be much better with its sense of direction. I.E, quest markers anywhere with multiple floors/indoors.)
But I guess my brother literally paid for more of my sub time, so I guess I'm stuck with giving the story content another push in the near future. (And the prior encouragement was appreciated, btw.)