Owner and Producer - Endeavour Records Touring Session Musician Formerly Lead Guitar in Bernard Zephyrs
║ Appearance ║
Mitch is in his own mind an average looking type of guy but ask his fans and they call him Gods gift. Even in his bands heydey, Mitch didn’t go out of his way to start fashion trends or match the image of what his manager's expected. Instead his style was much more muted and subtle, he was and still is happy to settle for simple jeans and a t-shirt; comfort over fashion. Mitch has a few scars from the usual childhood misadventures but nothing major.
║ Personality ║
Mitchell was always considered the quiet man of the Bz’s, rarely speaking during interviews and leading a relatively private life outside of the band. A news story broke at the height of the Zephyr’s fame that Mitch suffered through an acute anxiety disorder, which combined with the knowledge that he was the main writer and composer of much of the bands work resulted in him being labelled both a “troubled genius” and a “mad scientist”; both of which are somewhat true but not entirely. Generally speaking, Mitchell is a sociable, albeit introverted young man who is passionate about what he does. He will push people to be better and to surpass the lofty standard he has set before them. He can be somewhat aggressive in his single minded pursuit of perfection but this is simply because he loves what he does. Mitchell is the type of guy that you could call at 3am with a problem and he’d be at your door by 3:15am. He is overly analytical and logical, seeing everything almost like an equation. He tends to bottle his emotions up which lends itself to his songwriting but not his mental health.
║ My Dreams ║
Mitchell’s dream is to make people fall in love with music the same way he did and to help fellow artists find themselves and comfort rather than be a slave to the machine.
║ Autobiography ║
Mitchell Morgan was born in Bray, Ireland some twenty eight years ago. He wa the second of two boys and lived with both of his parents up until the age of nine. Mitch was always a quiet boy, having very few friends and spending most of his free time inside. It was here where his future began to be shaped. Mitchell loved listening to his father’s old vinyl records and becoming lost in the music. As his friends fell in love with techo and dance music, Mitch was in front of his mirror, tie around his head, air guitaring to Guns & Roses. When his parent divorced, the young Mitchell had to divide his time between both of them and in turn, ended up becoming two different people; one for his mother and one for his father. The real Mitchell was lost somewhere in the shuffle. It was during this time he moved to Southampton with his father and he first began to write his own music and by the time he started secondary school, he was well on his way to filling a book with his songs.
It was here that Mitchell met Tom, Andy and James. The four boys couldn’t have been any more different but they shared a love of music and all attended after school sessions with their music teacher. On a whim, the boys decided to start a band; originally called Psycho Duckling, it soon became Solent Spitfire and finally Bernard Zephyr (Bernard was Tom’s grandfather and Zephyr was the name of a Skateboarding team). Their first show was a school talent show which ended with Mitchell in a corner having a severe anxiety attack. This resulted in abuse from other students who didn’t understand just how crippling a disorder like that was. Eventually, Mitch managed to get over his stage fright and the boys began to play locally, catching the eye of producer Nigel Conti. Nigel took the boys and moulded them into popstars and within two years, they had completed an album and thanks to some genius marketing, they were becoming famous.
In spite of their success and unlike his bandmates, Mitchell managed to keep his head on straight and not get sucked into the lifestyle of a rockstar. In the intervening five years where Bz’s were the biggest boys group on the planet, each member would eventually succumb to their down demons. Tom was arrested, James overdosed and Andy killed himself. The one constant in all of this was Mitchell, who retreated out of the limelight and hid himself away in a small town in Scotland for the next five years.
Eventually, it came to a point where Mitchell could no longer ignore the call of the music and he made the decision to somehow get himself involved again. Unwilling to get back up onstage in fear of what might happen, Mitch decided step behind the curtain and help artists find their way through the business and stop them from falling into the same ditches that his own bandmates did. Thus, Endeavour Records was created. Wanting to stay as far away from the limelight as possible, Mitch set up shop in South Philly and sent word out that Endeavour Records was open for business.
║ Reputation ║
Mitchell has been out of the public eye for just over five years but he has never been completely forgotten about. Thanks to his incredible talent, many artists have reached out over the years to collab with him (some he has said yes to, most he has said no). He is known to be incredibly demanding but is also revered as a genius and one of the kinder individuals involved in the music business. A lot of people have called for him to release some new music of his own but he has yet to do so.
║ Extra information ║
- Suffers from Severe Anxiety and Insomnia - Considers his Rottweiler Pup Hank his best friend - Energy Drink Addict - Claimed Color wheat - Face Claim: Jack Reynor
The Quick Version: A slice of life tale of of famous and not so famous musicians who try to start their own record label together. Let fun and drama ensue!
What is Endeavour Records?
Endeavour Records is a brand new music label operating out of the basement of an old club in Philadelphia called the Boneyard. Endeavour is counter culture, low budget and personal. The idea behind the label is to bring the freedom and the magic back to fold, to make music the way it used to be made; with love and ambition.
Endeavour: An Autobiography
Music is the centre of the world. It is the one thing through all cultures that binds every living being together. Yes, musical tastes are different but the emotion, the way the songs make you feel, that is shared, that is forever and that is the web that connects the human race.
In the annals of history, many musicians have changed the world; Johnson, Elvish, Cash, Bowie, The Stones, Nirvana it is a list that writes itself and it is a list that could last forever.
In 2004, Mitchell, Tom, James and Andy were four boys who had very little in common other than the school they all attended and a passion for music. Through happenstance and fate, the boys decided to form a band and called themselves Bernard Zephyr (they didn’t know what it meant either) and very swiftly, the group was snapped up by famous producer/manager Nigel Conti. Nigel saw an easy way to make money by selling the pretty young faces of the Bz’s and modifying their very basic musical talent with auto-tune. Within a year, the Bz’s had released their first album “Young Sleep” and were soon on the fast track to superstardom thanks to Nigel, and his marketing genius.
The band help popularize the pop/punk sound that came to be the signature style of the noughties but life wasn’t all sunshine and rainbows for the lads. Tom often considered himself smarter than his compatriots and tried his hands at many failed business ventures. One such venture ended up being his downfall and he was arrested for money laundering and sentenced to time in prison. By the time the boys released their second album “Waking Wonders” he was kicked out of the band and replaced.
James had been the frontman of the group from day one. Cocksure, full of swagger and the main selling point to the audience, James was the quintessential teen idol. Unfortunately, James was too easily seduced by the allure of celebrity and while promoting their third album “The Girl I Named a Storm After”, he overdosed. James survived and went to rehab but because of a newborn fear of falling back into old habits, he left the band and now is the host of his own talk show.
“The Girl I Named a Storm After” marked a tonal shift in the band as Mitchell and Andy became songwriting partners. The music the band began to make moved away from the more brand that had made them famous and gradually moved to a darker more somber tone of rockier stuff. Unfortunately, this shift was not that well received as although the album was probably their best, fans wanted the group to stay as they were. They didn’t want their chart topping fresh faced hunks to become bearded, flannel wearing rockers. This response from those that were supposed to care for him pushed the already sensitive Andy off the edge and a month after the album's release, he was dead by his own hand and Bz’s ended with his life.
Bernard Zephyr was only around for five years but the band became a horror story of the industry. A warning to any new acts breaking into the business about just how dangerous the music can be. They changed the world but it cost them everything.
What of Mitchell? Mitch had always been the quiet man of the band, the genius revered throughout the industry as a “mad scientist” who created their most memorable pieces. The only one who continuously strove to improve his musical ability He had all but given up on music after the loss of his bandmates, until he was struck by a bolt of inspiration; create his own label, sign talented people and protect them from the business so that they can make music magic once again.
Setting up shop in South Philly in the basement of a bar called the Boneyard, Mitchell began the long and arduous process of finding acts to sign. He also purchased the block of apartments next door so that those who come to record with him and be nearby in case they need any last minute access to the studio.
Who Will You Play?
The idea behind this is for you to play someone who is or wants to be associated with the new record label. Are you a multi million dollar worth pop star looking to shed her glitzy image and start singing acoustic tracks? Maybe you're a down on your luck rock’n’roller looking to sing soprano, perhaps you're an elder statesmen looking for somewhere quiet to lay down your last ever album or maybe you’re just a humble fan looking to find their way into the music business. Any which way you are, there’s a place for everyone at Endeavour Records.
║ Name ║
║ Birthday & Age ║
║ Gender & Sexual Orientation ║
║ Occupation ║
║ Appearance ║
"Description of overall apparence, marks, tattoos and general style"
║ Personality ║
"Solid paragraph or two about their personality"
║ My Dreams ║
"What is your goal in life”
║ Autobiography ║
Should be broken up into sections for clarity - Early Life - Formative Years - Why They Decided to move to the Endeavour label
║ Reputation ║
What is their reputation in the industry at the moment?
║ Extra information ║
The Boneyard aka The Studio & Apartments The Boneyard is South Philly's best kept secret. An old style bar and club that is only attended by those who know where it is; it is the perfect location for the Endeavour Records venture. A classic venue with live music and an intimate atmosphere, it is predominately where most of the story will take place to start with. Situated next to the bar is a block of loft-style apartments also purchased by Mitch for his artists to stay in whilst they are recording with him. That said, those who choose to stay in the apartments better watch out; you may need to share! The Studio The Bar The Apartments